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UnionPay International Builds a Cross-border Consumer Service Ecosystem

September 29, 2016


UnionPay International announced today that QUNR, KingPower Duty Free and five well-known brand stores subordinate to Singapore Valiram Group have newly joined its cross-border marketing platform, You Ji Hua. Customers may get exclusive coupons via mobile phones and enjoy the highest discount available at participating merchants. The platform now covers about 300 stores across Hong Kong and Southeast Asia and will expand to the US,Australia and Japan this year. Then, it will have about 1,000 participating stores.

The rapid expansion of You Ji Hua is attributed to UnionPay's extensive network across 160 countries and regions, and its rich card-using privileges. Now, UnionPay cards satisfy customers' diverse payment needs, from booking airline tickets and hotels, withdrawing cash at ATMs, spending at merchants and taking public transportation and taxis, to claiming for tax refund. There has formed a UnionPay cross-border consumer service ecosystem.

In building this ecosystem, UnionPay International launches global privilege programs to enrich its service. This year, UnionPay International has launched two global privilege programs featuring "100 airport duty free shops" and "50 selected travel destinations". About 100 duty free shops at over 70 airports offer up to 10% discount for UnionPay. In the 50 selected travel destinations, over 300 merchants provide up to 15% discount for UnionPay. The "50 core commercial districts" privilege program is about to go live too.

Based on these three privilege programs, You Ji Hua develops more accurate cross-border consumer service. As the world's first open cross-border marketing platform launched by a bankcard scheme, You Ji Hua realizes locating, accurate marketing and instant discounts. Since its launch in July, hundreds of thousands of coupons have been downloaded, and the transaction volume of UnionPay cards in participating merchants witnessed rapid growth.

Now, participating merchants of the platform include: Sasa, Prince Jewellery & Watch, LUKFOOK, ISA Boutique, KingPower Duty Free and all the stores of Michael Kors, Victoria's Secret, Kate Spade, TUMI and Bath&Body Works subordinate to Singapore Valiram Group.

Customers may enjoy the offers in two ways: First, download the QR code coupon via the APP of UPI, BOC or CMBC. Second, use the APP of CYTS, Ctrip, Spring Airlines or QUNR to book airline tickets or hotels, and to receive the coupons. Show the coupon and pay with UnionPay cards at participating merchants, customers can enjoy instant discounts.

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